The fact that the term SEO describes search engine optimisation and that consulting is another word for “advice” should not be new to you. However, SEO consulting is much more than a simple consultation about suitable SEO measures.
In fact, this service includes numerous analyses and requires extensive, specialised knowledge to significantly increase visibility in popular search engines.
We would be happy to advise you. With our many years of experience, we offer you professional search engine consulting that will help you to achieve sustainable progress. See for yourself.
2. Which tasks are involved in SEO consulting?
The tasks of an SEO consultant are extremely diverse. First and foremost, they advise companies in all areas of good search engine optimisation.
This includes, for example:
The consultant must therefore have very broad knowledge in these areas, which is complemented by appropriate expertise in content marketing. Only in this way can they succeed in incorporating editorial search engine optimisation into the consulting process.
In addition, good SEO consulting also includes the analysis of the most diverse business fields. For this purpose an SEO audit is carried out, which investigates the actual situation of your company and identifies the fields to be optimised.
As soon as the optimisation fields are determined, they are sorted according to certain criteria. This results in a cost-benefit calculation, so that fields in which the costs far exceed the benefits are pushed all the way to the back, while fields in which the benefits clearly exceed the costs have priority.
The next task is to determine the SEO measures for each individual topic. This will provide you with a well-structured guideline, which also contains clear recommendations for action, so that you can have the necessary adjustments carried out promptly.
As you can see, SEO consulting is not consulting in the conventional sense, but an extensive process that also requires some input from you. As an SEO agency, we have many years of experience, valuable know-how and technical understanding, but only you know your company very well.
Let us share in your company knowledge so that we can achieve your goals for success together. We will now take a closer look at what exactly these goals can be in the context of SEO consulting.
3. Which goals does SEO consulting pursue?
SEO Consulting aims at significantly improving the visibility of your company in search engines. And this in a sustainable and lasting way. With professional SEO consulting, as we offer it, you not only increase your visibility, but also your website traffic and – very importantly – the ROI.
The algorithms of the numerous search engines are becoming increasingly sophisticated and better. Whereas in the past it was enough to use a certain keyword countless times in a text to get to the top of the list, today it is no longer enough. Fortunately. Search engines are constantly evolving and we are always there!
By what means
Nothing is worse than a website whose texts are hardly readable due to over-optimisation. Nowadays Google & co. reward websites with high-quality, reader-friendly content. This is one reason why technical SEO measures alone are no longer enough. The editorial part is also very important and must be taken into account.
Our SEO consulting always takes a holistic view of your company and helps you to hit the right notes for more success. It’s no use being listed in the top positions on Google if the search volume is not available and your potential customers don’t like to stay on your website for a long time.
In short: we make sure that your company is visible and potential customers feel comfortable on your website. Among other things, this increases the chances of closing deals and your reputation.
4. The most important pillars of SEO consulting
For our SEO consulting we follow a goal-oriented roadmap that will lead your company step by step to success.
And these are the individual stages:
1. the kick-off meeting
At the kick-off meeting we collect all the important information about your company. You help us to develop the optimal SEO strategy for you within the scope of our SEO consulting. In this step we not only look at your company, but also your competitors. The goal is to oust them from their possibly better position and place your company at the top.
2. the audit
During the audit, we examine your ACTUAL situation in detail on the basis of previously defined criteria in order to filter out the potential areas for optimisation. This is followed by a thorough SEO analysis, which enables us to provide you with clear recommendations for action. We take both editorial and technical expansion options into account, so that a significant increase in visibility is achieved when implementing our recommendations for action.
3. the keyword analysis
The following keyword analysis is a very important step, as it tells us very reliably under which keywords your website can be found at the moment and whether these keywords are really relevant for your target group. In addition, we check which keywords are particularly strong and whether your competitors use them as well. Then we analyse whether there are so-called chance keywords. These are all such keywords that have a high search volume but have not been used by your competitors so far.
Your competitors also play a big role in our SEO consulting. By analysing them, we find out which keywords they use and how successful they are in using these keywords. And last but not least, we identify all keywords that enable us to bring your website very quickly to the top Search Engine Result Pages (SERP).
4. the optimal SEO Strategy
Based on all the information regarding your current situation, the competitors and the keyword analysis, we create an SEO strategy tailored to your company. In this strategy, we determine both the necessary measures and their sequence. We will of course monitor the current ranking positions after the implementation of the SEO measures. Thus the results of our SEO consulting become directly measurable for you.
5. professional support
Our professional support following all measures serves to facilitate the transfer of knowledge between all departments that are relevant to our recommended SEO measures and us. In this way we ensure that your website actually ranks better with our recommendations and that the measures are implemented in an optimal way. If required, we can offer you appropriate training, workshops and telephone conferences at short notice.
In addition, we are happy to extend our SEO consulting with comprehensive SEO support. We are not only there to advise you, but are also actively integrated into the implementation of the SEO measures. Thus, the chances of a prompt better ranking increase significantly, since we usually have experience that your employees are not likely to have due to their position.
5. The advantages of SEO consulting
With professional SEO consulting you will reach your online marketing goals in a relatively short period of time. Our team consists of long-time SEO experts who always take the latest developments into account.
We focus our consulting services exclusively on the individual needs of your company. You will not receive any “off the peg” consulting. Only in this way is it possible to achieve the best results.
You benefit from significantly higher visibility, a growing number of visits, an increase in potential customers and the resulting higher turnover.
In addition, the editorial content of your website will improve immensely, so that visitors to your site are happy to stay there. And last but not least, you will benefit from an improved reputation. SEO consulting is your path to a whole new perception.
If you are wondering whether you need SEO consulting at all, just look at the places you can be found in relevant search queries within Google & co. Think it could be better? Then get to know us. We will help you to use the search engines in a targeted way for your new customer acquisition.
Companies that are open to SEO consulting will benefit in the long term. Convinced? Feel free to contact our experienced SEO experts. We will get your company to an optimal ranking.